When it comes to promoting your business and attracting new customers, you need to get creative. One such way is to start creating and distributing promotional products. Of course, this will cost you money, but there is truth in the saying that you need money to make money. However, you can rest assured that the money you spend on promotional products will give you the benefits of more business and profits which will offset the cost in the long run. So, with that said, we will now look at exactly how promotional products can benefit your business.
The first way is through the law of reciprocity. This basically means that if you give, then you will also receive. By giving away promotional items which may be branded pens, pencils, cups, clothes, office items, etc, you will actually be opening the lines of communication between you and your target audience. According to studies, people who receive a gift typically feel the need to reciprocate. In regards to business, a study showed that about 52% of people who received a promotional products in the UK eventually became a customer of the company and the remaining 48% indicated that they would support the business in the future. As you can see, the gesture of giving a small gift can help you to bring in customers due to human nature and psychology.
Next, another way that promotional items boost business is because they draw attention. The most powerful word in marketing is “free” and as a result, if you are distributing free items, then you will definitely draw a crowd. This is a great way to get people introduced to your brand since they will be initially attracted by the giveaway. Also, if you are at a trade-show or are distributing your promotional products at a busy location, this will most likely attract a crowd which will, in turn, attract even more people.
Thirdly, when you are distributing promotional products, it is essential that you have your brand and logo clearly on the item. This promotes brand awareness and greatly increases brand recognition. Brand recognition is the cornerstone of good marketing and repetition is the key to making your brand a household name. When this happens, people will do business with you because you’ve built that recognition and trust. Promotional items can help to build that recognition since these items are usually things that will be used on a regular basis and will last many years.
Also, you can increase brand recognition even more through the use of specific types of promotional items. Once such item is the simple t-shirt. The more people you have wearing your branded t-shirt, the more exposure your brand will get. It is like having multiple walking billboards for a tiny fraction of the cost!
In closing, we have just covered how promotional products can boost your business. Even though it will cost you a considerable amount of money to buy and create these promotional items, the benefits that you will reap in the long run will be more than worth it.